Targeted Online Marketing

Through a unique positioning, conceptualisation and strategic approach we'll make sure your story and messaging is optimised. It is in our DNA to translate your ideas into relevant and unique content online.

Be visible in the noise

Digital marketing

Harness the power of the web. We provide our clients with actionable strategies to connect with their target market online. This includes building professional websites and using specific online platforms to reach your business goals.

Our marketing packages include:

  • Campaign setup
  • Keyword research
  • Target market research
  • Campaign management and optimisation
  • Ad creatives
  • Monthly reports  with feedback


What is Digital Marketing?

Basically, digital marketing is content in the digital realm from email newsletters, pay-per-click ads, social media content and blogging. All these types of content (and more) are designed to introduce your target market to your company and encourage sales. Contact us to get started.

What are the types of digital marketing?

We use 6 types of marketing - social media, blogs, email, content, SEO and Google ads.

What are the benefits of going digital?

Going digital is all about meeting your target market where they are. Your target market is spending more time on their devices than ever before and this creates the perfect opportunity for your business to grab their attention and get them interested in your products or services.

How can I start with digital marketing?

Decide your company’s goals - brand awareness, leads, etc. Find out where your audience spends time and test combinations until you find what works best for your industry. Connect with Azapi today and we’ll guide you through your digital marketing journey!

What is digital marketing strategy?

A digital marketing strategy is a strategic plan that utilises a variety of methods from SEO, to web content, pay per click and social media to achieve a specific set of goals tailored for your business. This includes planning & recognising where your customers are in the sales funnel and creating relevant marketing campaigns for your online success.

Should I invest in my marketing?

Yes definitely! Marketing plays a vital role in ensuring your business continues to attract new customers throughout a targeted area.



Increase your visibility

Our marketing strategies will help you target the right audience with the right message. 


More website traffic

Engage with users on every level of their journey through our  unique marketing strategies.


Expand your horizons

The arrival of web 2.0 has thrust businesses into the digital spotlight. Let our team of experts help you. 


Build trust

Digital marketing is about building trust with your target audience and proving that you are who you say you are.


Data driven marketing

Knowledge of your target audience’s online behaviour will help you get ahead of the pack. 

Pay per click

Google Ads

Google Ads offers 5 core channels to advertise your business online.

  • Search
  • Display
  • Video
  • Shopping
  • Mobile

Based on your strategy, we can optimise and use each of these channels to boost traffic, leads and increase sales to your target audience.

PPC is the fastest way to drive traffic to your website and increase enquiries and sales. We manage, report and optimise based on your goals and monthly budget to increase your return on investment.

Social media advertising

Facebook, LinkedIn, Twitter, Instagram

As human beings, we need to communicate. We want to feel part of something bigger, larger than ourselves. We want to feel connected and this is why social media is so popular.

No longer can you pretend that social media does not exist. Building an online community means you are able to create awareness for your products and services with a specific audience. 

Whatever your goal, whoever your audience - find the right platform to create a voice from. Pull your audience in, start a conversation.

Expand your audience with targeted advertising, measure this and make adjustments where required.  Build leads and connections. You can even start an online shop. 

The opportunities within social media are continually expanding. Use them to your benefit.


Email marketing

Deliver tailored marketing messages directly to your subscribers' inbox. Your business can use smart communication strategies to target your ideal clients with the right information. 

Data segmentation and email automation make it possible to take users on a journey through your products and services. This is a great way to stay top of mind and provide relevant content to current and potential clients. 

Understanding the data behind your email marketing activities helps you make better decisions. Reporting helps you understand the most popular content, which emails never reached the intended user and how to improve your email marketing efforts. 

Marketing plan

Digital strategy

It all starts with a plan. We need to understand where we currently are, know what we would like to achieve and how we are going to get there.

A strategy is essential as it will highlight possible opportunities and allow to act on these. Your digital strategy becomes your blueprint for the road ahead and will enable you to determine if you are successful in your efforts.

  • Strategy workshop
  • Competitive analysis
  • Target audience
  • Core message
  • KPI's
We are proud to announce that Azapi is now part of the First Technology Group of companies.

Exciting News for our loyal and valuable customers.

We are proud to announce that Azapi is now part of the First Technology Group of companies. First Technology is...

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