Google Ads marketing

Our marketing team can help you reach your target audience, generate new leads and grow your business.

Pay per click advertising

Reach potential customers

With Google Ads there are plenty of ways to reach your target audience. Showcase text-based search ads, graphic display ads or YouTube video ads. Choose how and who you want to reach with your online ads. With Google Ads it's easy to reach the right customers.

Campaign management: We'll take care of your online marketing campaigns to make sure they target the right audience and deliver valuable results.

Audience targeting: Reach potential customers locally within a few kilometers of your business, or showcase your ads to entire regions or countries.

Measure performance: Receive monthly performance reports. See how many people have seen your ads, visited your website and much more.

FAQ's

How does Pay-Per-Click (PPC) advertising work?

When advertising your product or service, you only pay a fee when the user clicks on the advert, instead of paying for impressions, etc. The cost per click can vary and is particularly dependent on the competitiveness of your industry. The final cost per click is determined by a bidding process and the highest bid is the most likely to take the top advertising spot on the first search results page.

What should a business budget for Google Ads?

Budgets for Google Ads are in general dependent on the competitiveness of the industry, your objectives and what locations you are targeting. Feel free to contact us to provide you with a suggested budget for your business or have a look at our packages.

Are there different types of Google Ads?

Yes, there are a variety of different types of ads. The most common are the search ads with which most people are familiar, but there are also display, video and shopping ad options. Read more about all your options here.

Can you pay Google to rank higher?

Google has a responsibility to provide people searching for things with the most relevant search results. Relevant results are the ones on which users spend the most time because they find what they are looking for and the results are both useful and trustworthy. That said Google Ads are a way to get your website ranking higher on results pages.

Which is better? Facebook Ads or Google Ads?

Ideally one should look at combining these 2 platforms. Google and Facebook are both fantastic places to advertise. The key to achieving visibility, increasing leads and sales, and finding new customers is a strategy that aligns with the functionality of each platform. If you would like to learn more about the benefits of each one and decide which one you want to start off with depending on your marketing goals read this article.

Google

Search Ads

These ads appear next to search results when people search for services or products similar to what you offer. When users click on your ad, they’re redirected to a specific link, typically a landing page for your company’s website.

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Display Ads

Show your ads to users while they shop, browse or read on their favourite websites across the Display Network. The Display network is a group of more than 2 million websites, videos, and apps where your ads can appear.

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Video Ads

Share your story and reach customers on YouTube. Target your video ads to specific audiences so you don't waste money advertising to people who aren't interested in your business.

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Shopping Ads

Shopping ads help you promote your products by giving users detailed information about your product before they even click your ad. Promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

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Call Ads

Google Call Ads are specifically designed only to appear when viewed on devices that can make calls.

This allows users to seamlessly initiate contact with your business telephonically when they click on your ad.

With more consumers going mobile than ever this is definitely a call you won’t want to miss!