Google Ads marketing

When advertising your product or service, you only pay a fee when the user clicks on the advert, instead of paying for impressions, etc. The cost per click can vary and is particularly dependent on the competitiveness of your industry. The final cost per click is determined by a bidding process and the highest bid is the most likely to take the top advertising spot on the first search results page.

Budgets for Google Ads are in general dependent on the competitiveness of the industry, your objectives and what locations you are targeting. Feel free to contact us to provide you with a suggested budget for your business or have a look at our packages.

Yes, there are a variety of different types of ads. The most common are the search ads with which most people are familiar, but there are also display, video and shopping ad options. Read more about all your options here.

Google has a responsibility to provide people searching for things with the most relevant search results. Relevant results are the ones on which users spend the most time because they find what they are looking for and the results are both useful and trustworthy. That said Google Ads are a way to get your website ranking higher on results pages.

Ideally one should look at combining these 2 platforms. Google and Facebook are both fantastic places to advertise. The key to achieving visibility, increasing leads and sales, and finding new customers is a  strategy that aligns with the functionality of each platform. If you would like to learn more about the benefits of each one and decide which one you want to start off with depending on your marketing goals read this article.