5 Google Ads Channels to Market your Business Effectively
One of the most frequent questions on the internet is, “How do I get my website to show at the top of Google’s search results?” Two words: Google Ads Although a simple answer at first, understanding and utilising this platform will put your business in a great position to get more traffic to your website,…
Google Analytics – understanding your audience
Website users of today have extremely high expectations of their experience of your brand online. Content must be attractive and relevant; your website easy to find, use and navigate through. If your potential customers are not “feeling it” after a few clicks, they’ll leave and look elsewhere. Businesses that can understand what makes their audience…
The difference between AdWords & AdWords Express
As a Google AdWords Partner we get asked this question a lot. What’s the real difference between AdWords vs AdWords Express?
Don’t lay idle this winter – a few website checks to increase traffic and conversions
If you are feeling the winter slump and business seems slow, make use of the opportunity to go through your website and see where you can optimise.
Here are a few pointers to consider that can make a big difference.
Curious about user behaviour on your website?
Your site should not merely be an online brochure – it should be an opportunity to understand your clientbase better. One of these measures will be to know how your clients interact with your website as this will increase your site’s effectiveness as a lead generation and selling tool.
How to increase productivity over the winter months?
Traditionally winter is seen as a quieter time. The beaches run empty and less people frequent their favourite restaurants. Business, in general slows down. This, however, is no reason to be less productive. In fact, make use of this time to ensure your systems are working the way they should in order to optimise your business lead activity.
Connecting the dots
Creating a strong online presence has become fundamental to any business. This can be as elementary as making use of one social media platform or involve several mediums, such as a website with an e-commerce system, Google AdWords, an extensive social media strategy on multiple platforms and many more. Whether you choose a simplistic or more complicated route, you will need the right skills, systems and experience to achieve the desired results.
As a business owner, you need to focus on building your company. Your time should not be consumed by trying to figure out how to use the web to your advantage. Rather partner with a supplier who will add value to your company. A partner that will connect the dots between your company, its goals, target audience, your products and services and your web presence.